ITV Show Celebrates Cornish Produce, Boosts Local Pride & Tourism
Cornwall Takes Centre Stage in New ITV Culinary Series
A brand new ITV series is set to shine a national spotlight on Cornwall’s exceptional culinary scene and the dedicated individuals behind it. Titled “Josie’s Taste of the Westcountry,” the show features popular television presenter Josie Gibson alongside local celebrity chef Paul Ainsworth. The five-episode series takes viewers on a journey across the Westcountry, with its final instalment diving deep into the heart of Cornish produce. This exciting venture promises to showcase the region’s vibrant food culture, from fresh seafood caught off its stunning coastline to the rich dairy produce from its verdant fields. For locals, it’s a moment of immense pride, as their cherished traditions and businesses gain well-deserved national exposure, potentially drawing more visitors eager to experience the authentic taste of Cornwall.

From Coastal Delights to Farm Fresh Ingredients
The show offers a tantalising glimpse into the Cornish lifestyle, with Josie Gibson experiencing thrilling coasteering jumps into the sea before savouring freshly barbecued lobster right on the beach. Viewers will also get to meet passionate Cornish dairy farmers, witnessing firsthand the dedication that goes into producing some of the UK’s finest cream. Josie even gathers fruit for Paul Ainsworth to transform into a delicious trifle, highlighting the journey from farm to fork. These segments are more than just cooking demonstrations; they are a celebration of the unique landscape and the hardworking people who cultivate its bounty. For those inspired by the show’s imagery and flavours, it’s a clear invitation to explore the region themselves, perhaps to go to Newquay and discover its bustling eateries, stunning beaches, and local markets brimming with fresh produce.
Celebrating Westcountry Heart and Heritage
Josie Gibson, a proud West Country native, expressed her enthusiasm for showcasing the region’s wholesome offerings, stating her desire to shine a light on its ‘incredible people.’ Her journey culminates with co-host Paul Ainsworth, whose Michelin-starred restaurant, Paul Ainsworth at Number 6 in Padstow, stands as a testament to Cornwall’s gastronomic excellence. The series also touchingly highlights the cultural significance of the traditional Westcountry cream tea, particularly featuring local favourite Rodda’s clotted cream. This emphasis on heritage and community spirit resonates deeply, reinforcing the idea that the show is not just about food, but about the heart and soul of Cornwall. Tune into “Josie’s Taste of the Westcountry” on ITV and ITVX, starting Sunday, April 19, at 11:25 am, to see your region celebrated on the national stage.
Source: Paul Ainsworth and Josie Gibson celebrate Cornwall in new ITV show

