St Ives Crowned Best UK Staycation Destination for 2026
St Ives Leads the Way as UK’s Premier Staycation Spot
For the second consecutive year, St Ives has claimed the crown as Britain’s most desirable staycation destination, according to the latest Sykes Holiday Cottages annual Staycation Index Report. The picturesque Cornish coastal town has fended off strong competition, with Bamburgh in Northumberland emerging as a surprising new entrant in second place.
The rankings, based on responses from 2,000 adults across the UK, reveal significant shifts in where Britons want to spend their holidays. Brighton has surged to sixth place, overtaking Lyme Regis, while established favourites like Bourton-on-the-Water and Salcombe have climbed steadily through the rankings. These movements reflect changing holiday preferences as more travellers seek authentic experiences combining natural beauty, cultural attractions, and relaxation.
What makes St Ives stand out? The town’s reputation rests on its rugged Cornish coastline, golden beaches, charming harbourside architecture, and rich maritime heritage. Whether you’re seeking coastal walks, artistic inspiration, or simply quality time away from daily pressures, St Ives delivers. With accommodation options ranging from £36 per night through holiday cottage providers, the town offers accessibility without compromising on experience or character.
Why More Families Are Choosing UK Breaks Over Overseas Travel
The research reveals a significant shift in British holiday habits, with 38 per cent of adults now planning their main holiday within the UK this year—a considerable jump from 34 per cent in 2025. Most striking is Gen Z’s enthusiasm, with 53 per cent of younger travellers committing to UK holidays, up from 45 per cent last year.
This trend isn’t solely about patriotism or nostalgia. Families cite practical advantages: value for money, flexibility in planning, and peace of mind during uncertain economic times. The average staycation budget stands at £1,171 per person, covering accommodation, food, travel, and leisure spending. When you go to Newquay or explore other Cornish destinations, you’re investing in experiences that build lasting family memories without the expense and complexity of international travel.
Coastal destinations dominate preferences, with 65 per cent of respondents specifically seeking seaside locations. Rural areas attract 56 per cent, while national parks draw 38 per cent. This diversity of choice means families can tailor their breaks perfectly—whether that’s dog friendly accommodation near Fistral Beach for your four-legged companions, beachfront cottages, or countryside hideaways. Tourism organisations across Cornwall are capitalising on this renewed interest, offering packages that showcase local food, culture, and natural attractions.
How Local Communities Benefit and What Comes Next
When visitors choose to visit Newquay, St Ives, or other Cornish towns, the economic benefits ripple throughout local communities. Small hotels, restaurants, gift shops, galleries, and activity providers all benefit from sustained visitor numbers. Holiday letting businesses create employment and support property owners. Local attractions see increased footfall and revenue, enabling investment in facilities and heritage conservation.
The research identifies several factors influencing destination choices: authentic tourist attractions (48 per cent), personal nostalgia (38 per cent), and strong reviews (35 per cent). Notably, film and television have emerged as unexpected influences—Peaky Blinders, Game of Thrones locations, and Jurassic World filming sites are drawing specific visitor cohorts. This presents opportunities for local communities to develop themed experiences and storytelling around their heritage.
Looking ahead to 2026, 64 per cent of holiday makers plan multi-destination road trips, averaging three stops. This suggests visitors won’t spend entire breaks in one location. If you’re planning a Cornish staycation, consider combining beach time at dog friendly accommodation on Fistral Beach with visits to charming villages, galleries, and cultural experiences. Local tourism boards should capitalise on this trend by creating integrated itineraries and partnerships. For residents, this sustained interest confirms tourism’s vital role in our local economy—making community engagement with visitor services essential for long-term prosperity.
Source: Cornwall seaside town named best place for a 2026 staycation
